Las Vegas Market News Release
Blu Sleep is unveiling new mattress protectors at the summer Las Vegas Market, adding to our complete sleep system. “We are focused on driving our retailers to increase their attachment rate, says Alex Ciccolella, CEO”. We feel that our retailers understand the value of upselling high-quality protectors along with their specialty sleep products. Extensive product research was done prior to introducing our new products. We want to make sure the benefits delight the consumer and fit in with our focus on delivering a comfortable and pampering experience.
Our mattress protector program includes the following:
ARCTIC Cooling Mattress Protectors
Keep cool while you sleep! Our Arctic cooling mattress protector is a 5-sided protector made from a cool-to-the-touch fabric which helps divert heat from the skin. The cooling technology is lightweight and breathable, helping prevent the buildup of moisture and bacteria. The waterproof protector acts as an anti-allergen dust mite barrier and is Oeko-Tex certified.
SILVER Antibacterial Mattress Protectors
Our Silver 5-sided protection is infused with Silver Ions, shown in scientific studies to help fabrics resist mildew and bacterial odors, allowing a cleaner sleep environment. The lightweight performance fabric will not alter the feel or comfort of your mattress and is also Oeko-tex certified.
BAMBOO Mattress Protector
Our waterproof Bamboo Mattress protectors are soft, breathable, antifungal, antibacterial, and hypoallergic. The moisture-wicking and temperature regulating fabric has a soft and luxurious feel, which makes it ideal for sensitive skin.
Perfect for allergy sufferers. Keeps dust and allergens out.
TENCEL Mattress Protector
Premium Tencel fibers add a layer of softness, comfort, and luxury to your mattress. The thermo-regulating fibers wick away moisture from your body, keeping you cool and dry all night long. The advanced shield membrane lets air flow through while protecting against spills, stains, and accidents for an easy clean up. Perfect for allergy sufferers and sensitive sleepers. Keeps dust and allergens out.
Our mattress protectors retail between $14 and $75.
About Blu Sleep®
Blu Sleep offers consumers a complete line of mattresses, pillows, protective bedding products and other bedding necessities such as linens and toppers. With more than 15 years of experience in bedding product development, bedding products in 5 categories, and a presence in North and South America, Blu Sleep is a market leader in bedding innovation. For more information on our total product offering and story visit www.myblusleep.com
