Mattress licensing group Therapedic International has signed a deal with Turkish mattress company Alfemo to be the sole licensing partner for Therapedic in the region.
Based in Torbali, Turkey, near the Aegean Coast, Alfemo represents domestic brand Yatpa, which offers mid- to high-end bedding products to the Turkish market. The company, which is led by furniture and mattress manufacturing veterans, has two factories with a total of 200,000 square feet of production capacity. The factories produce around 500 mattresses per day, including innerspring, hybrid and multiple foam mattress types.
Alfemo’s management team includes CEO and general manager Yusuf Cemil Satoglu, a business leader of more than 30 years; Burak Ertan, a furniture and mattress industry executive of nearly 20 years; Omer Hakan with 13 years of experience in bringing international brands to Turkey and mattress export management; and Veli Goktas, who’s brought Spring Air and Therapedic brands to the Turkey market.
“Quality relationships and trust are as important to our brand as quality product,” said Gerry Borreggine, president and CEO of the Princeton, New Jersey-based company. “And we have confidence in Alfemo’s top management because they bring more than a half-century combined experience in mattress and furniture manufacturing.”
Borreggine said Turkey has seen major growth of its middle class over the past decade, so the timing of partnering with Alfemo felt right to help both brands capitalize on that growth to expand their reach in the region.
“We trust in the Therapedic brand and look forward to the mutual benefits of bringing higher-quality mattresses to consumers in Turkey and beyond with Alfemo’s international network,” Satoglu said.