Magniflex Creates First 12-Month Promotional Program For Its Retail Partners.
NEWS RELEASE | SUMMER 2023 LAS VEGAS MARKET
PRATO, Italy – Leading Italian bedding manufacturer, Magniflex, is working with their dealers to create year-round promotions to drive traffic and boost in-store sales of its products. By creating an annual calendar and providing points of purchase and other marketing materials, Magniflex will now provide a simple, turn-key solution to stimulate traffic all year long, not just around holiday promotions.
“We really want to push consumer promotions this year. From major holidays to bundle packages, our promotions are really giving our dealers reason to advertise the brand, online and in-store,” said Billy Curtright, national sales manager of Magniflex. “These are exclusive offers that retailers can promote for our products exclusively, and we hope that it not only simplifies the process for our retailers, but bolsters sales for Magniflex and the stores.”
In the past, Magniflex had a limited promotional calendar centered around a few holidays each year. The new program is a 12-month calendar that adds items like buy one get one promotion for its pillows, as well as offers for particular products, such as a king bed for the price of a queen.
Magniflex provides in-store point of purchase (POP) for its retailers, to help advertise the promotions. These include postcards, trifolds and web banners, all with the same messaging and look, which Curtright said, adds a sense of urgency and excitement to the consumer, and in turn leads to a bump in sales.
The company is paving the way for other dealers to offer this program to their retailers, as the first dealer to launch and successfully execute this program.
To learn more about the program, retailers can visit Magniflex at its Las Vegas showroom at C1532.
Magniflex was founded 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from OEKO-TEX®. The company’s central manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit www.magniflex.com.