Innovative Sleep Technologies recently expanded the product offerings of its residential bedding brand, Symphony Sleep, with its new Copper Comfort Sleep Set featuring copper ion-infused plush microfiber.
According to the St. Peters, Missouri-based company, the launch is part of an “ongoing commitment to provide comprehensive sleep solutions and creative opportunities for retailers to optimize every customer visit.” Selling points for RSAs are the sheet’s antibacterial properties, thanks to the copper ions and compatibility with adjustable bases. Snug elastic bands help secure the sheets in place, and deep pockets can accommodate mattresses with profile heights up to 14 inches.
“Store traffic remains low, and that puts more pressure on the RSA to make the most of each customer visit,” said John Schulte, president of Innovative Sleep Technologies. “Our bedding accessories and essentials, along with our marketing programs, are developed to enhance and maximize each customer ticket.”
Each bundle includes a fitted sheet, flat sheet and two pillowcases and retails for $55 in a queen size. The set comes in three colors: blue, sand and gray.
Read more on Symphony Sleep, Symphony Sleep Fills Niche to Give Retailers ‘Every Opportunity’.
