Montreal-based King Koil Canada is expanding into Canada’s second-largest province of Quebec with a direct sales model.
According to a new release, King Koil and Mirabel Mattress have mutually agreed that direct sales of the King Koil brand will transfer back to King Koil Canada effective January 1, 2025. This decision follows more than 15 years of partnership with Mirabel owner Guy Tousignant.
“We are grateful for the fruitful partnership we’ve had with Guy Tousignant and Daniel Charlebois and the whole team at Mirabel Mattress,” Alykhan Sunderji, vice president of King Koil Canada, said. “We look forward to continuing to deliver high-quality mattresses to our customers and enhancing our presence in Quebec.”
King Koil Canada will also launch its World Luxury and Spine Support lineup of products into the Quebec market in the first quarter of 2025 and will announce its team in the coming weeks, the news release said.
“It is time to move back to a direct connection with partners in Quebec,” Sunderji said. “Quebec is home to more than 9 million people and we felt it was time to go back to a direct relationship model with retail partners in Canada’s second largest province.”
