Oak Lawn, Illinois-based Restonic Mattress Corp. is hosting a webinar titled “Sleep Smarts: Unlock the Sales Power of Sleep on the Retail Floor,” featuring Dr. Alison Bentley, a globally recognized sleep doctor and researcher from South Africa, on January 14, 2025. The goal of this interactive session is to empower mattress retailers with the latest insights from sleep science to transform their sales conversations for 2025.
According to a news release, Restonic is hosting this webinar as part of an initiative to focus on customer’s sleep needs. By aligning sales techniques with the science of sleep, Restonic aims to help retailers create a personalized, health-centered shopping experience.
“When retailers focus on sleep rather than the mattress, they transform the sales process into a truly consultative experience that prioritizes health and well-being,” said Dr. Alison Bentley, medical doctor and sleep researcher at the Restonic Ezintsha Sleep Clinic. “I’m excited to share my research and insights during this webinar, helping retailers enhance their customer interactions and drive more meaningful sales.”
Company officials said Dr. Bentley’s presentation will focus on elevating sales conversations, empowering retailers to understand the importance of sleep, and offering insights into the critical connection between sleep quality and health — and its significance to customers. The presentation will encourage retailers to move beyond discussing product features and instead emphasize how mattresses can address individual sleep challenges. Dr. Bentley will also show retailers how to position themselves as informed consultants who prioritize customer well-being over traditional sales tactics to earn the customer’s trust.
“Empowering retail sales associates with sleep science knowledge positions our retail partners as leaders in their markets,” said Laurie Tokarz, president and CEO of Restonic Mattress Corporation. “Dr. Bentley’s expertise will inspire new ways to engage with customers allowing them to connect more meaningfully with their customers and foster long-term customer relationships.”
The webinar will take place on January 14, 2025, at 10:30 a.m. EST. During the session, Dr. Bentley will share research and advice to enhance RSA effectiveness, provide real-world applications to integrate sleep health knowledge into everyday sales conversations and participate in an interactive Q&A session for deeper insights into sleep science and its impact on consumer decision-making, the news release said.
To register for this webinar, contact Julia Rosien, vice president of brand and digital marketing: [email protected]
