The winter show featured tech enhancements, split-head queen sizes and solid visual merchandising.
There are no sure things in Vegas — and that sentiment was especially true at the opening of the winter market. An element of uncertainty seemed to be everywhere: Bedding manufacturers and retailers were weary after enduring years of the post-pandemic industry slowdown. Anxious consumers worried about inflation were still nervous about loosening their purse strings. A new administration had just moved back into the White House and was making sweeping changes at a dizzying pace — including proposed tariffs that left many in the industry unsure of what to expect next.
This was the charged atmosphere that exhibitors stepped into when arriving at the World Market Center. Their customers also seemed to respond to this energy and came out of the gate early. Many producers reported they were booking appointments and receiving visitors before they’d even finished setting up their showrooms.
Mike Juoni, senior vice president of commercial operations for Corsicana Mattress Co., said some of the bigger corporate accounts were at market as early as Thursday and Friday, which is an advantage for those customers. “They get 100% of our attention,” he said.
Other exhibitors noticed a sharp drop-off as the days went on. “The traffic on Sunday and Monday was fantastic but it fell off a cliff (Tuesday),” said Michael Carter, executive vice president of Kuka Home USA.
Overall, most seemed pleased with market traffic and sales. “This has been an excellent market,” said Richard Diamonstein, managing director of Paramount Sleep Co. “This market has far exceeded our expectations in terms of traffic and in terms of interest in the products. This has been far beyond our expectations.”
What’s hot
Amid the buzzy showrooms, the winter market saw the dawn of several intriguing trends and the continuation of others. A few that BedTimes editors noticed follow.
Expanding the Split: Queen Sizes Join the Trend
Split-head mattresses have moved beyond king sizes into more commonplace queen sizes.
Advanced Sleep Technology: Integrating Haptic Feedback and More
Tech enhancements to mattresses and bases such as haptic technology, sonic massage, immersive sound, Bluetooth connectivity and apps generating detailed sleep data continue to grow.
Elevated Sleep: The Focus on Premium Bedding
The focus on consumers who desire luxury continues, with some providing entry-level luxury at attractive price points.
Visual Storytelling: Enhancing Bedding with Design Elements
Mattress producers continue to integrate visual merchandising into their product lines, building graphic elements into their fabrics and labels to help RSAs sell better. Along the same lines, dark ticking ruled many showrooms. Touches of Lurex added a little sparkle and in many cases designated step-ups.
Sleep for Well-being: Addressing Mobility and Health Needs
Several adjustable base makers incorporated lift, tilt and other functionality into bases to provide affordable options to those with mobility or health issues.
Complete Sleep Systems: The Power of Accessory Sales
The push toward building accessorized sleep systems to increase incremental sales of pillows, toppers, sheets and mattress protectors continues to be a valuable strategy for building traffic and ongoing relationships with retailers and consumers.
Celebrating Industry Milestones: Anniversaries and Brand Legacy
In addition to all the energy around new products, several producers marked anniversaries. Carpenter celebrated 75 years. Paramount turned 90 and marked the occasion with a party and a special edition mattress. Serta Simmons Bedding commemorated the 100th anniversary of the Beautyrest brand with a Roaring ’20s soiree. And the Serta Counting Sheep mascot marked its 25th birthday with balloons and various versions of the stuffed sheep all around the showroom.
Keep reading to check out other highlights from the winter show.
Targeted Relief: Sealy’s New Approach to Eliminating Bed Aches
Sealy Posturepedic may have gotten a new look but it’s what’s underneath the covers that really changes the feel of this durable brand. New PrecisionFit coils, developed by Tempur Sealy International and used exclusively in Sealy Posturepedic mattresses, start with a softer, more conforming support at the top of the coil and moves into a deeper, stronger support at the bottom. “It has the ability to adapt to each individual sleeper, their needs, their body, their shape, their weight,” said Josh Fenner, director of marketing for Sealy. “All in all, what this allows us to do at the end of the day is give all of our beds a huge feel upgrade.” TSI, which is headquartered in Lexington, Kentucky, celebrated the relaunch of Posturepedic with a redesigned showroom and lots of stuffed bright red creatures called “Bed Aches.” They represent the stiffness, soreness and pain that many people report as a result of sleeping on a mattress that doesn’t support them well. Sealy Posturepedic helps sleepers “Beat the Bed Aches.”
Refined Luxury: King Koil’s Intimate Collection Gets a Modern Refresh
The handcrafted, best-selling Intimate by King Koil got an updated look and marketing for the Las Vegas show. With high-end components, the hand-tufted and made-to-order Intimate Handcrafted line now comes in three colorways — platinum, black and Pacific (blue) — and offers split-head designs in king size and the newly added queen size. Avondale, Arizona-based King Koil also debuted Intimate Hybrid, which retails from $2,000 to $4,000. The DualFlex, or split-head, queen size is now available in its ReSpun and PureBliss collections, as well.
Simplified Selection: Corsicana’s Streamlined Mattress Offerings
Corsicana Mattress Co. turned its attention to the $999 and under market. While its more premium price points have continued to do well, the Corsicana, Texas-based manufacturer refreshed all its mattresses in price points below $999 at this market. One example included a simplified triple choice at $999 — firm, plush and box top. The 15-inch profile beds have coil-on-coil, copper- and silver-infused Theragel, and improved aesthetics with channel quilting on the border and a cooling, dimensional cover. Additionally, Corsicana updated its two-sided collection and boxed bed collections.
Foundation Innovation: Ergomotion’s Flat Base with Motion-Inspired Features
While Ergomotion is well-known for its adjustable bases that meet a variety of needs, the Santa Barbara, California-based supplier introduced a flat foundation that contains some of the niceties of a motion foundation. Priced at $299, the shippable base (pictured with Ergomotion’s Nicole Slinger) comes with adjustable legs, underbed lighting, USB ports and an optional headboard. The fabric is made from recycled plastic. On the adjustable side, the brand’s improved RioEco base features fabric made from recycled bottles, as well as recyclable legs and a process that reduces the amount of glue used in the product.
Milestone Moments: Beautyrest’s 100th, SSB’s Refresh, and Serta’s Sheep Anniversary
This year marks the 100th anniversary of the Beautyrest brand, and the Serta Simmons Bedding showroom was decked out in celebratory black and gold balloons. After relaunching its Beautyrest Black and Beauty Sleep collections last year, SSB completed its portfolio refresh with reimagined Beautyrest and Beautyrest World Class lines. With pocketed coils and ActiveResponse memory foam, Beautyrest retails from $699 to $1,099. Beautyrest World Class adds World Class Relief HD foam and InfiCool technology and starts at $1,399 for level 3 and $1,699 for level 4. In a separate showroom, it was all about the Serta sheep, which turns 25 this year. In addition to the mascot, Doraville, Georgia-based SSB featured its new, streamlined adjustable base line, baselogic. The four bases, which start at $299 and top out at $1,499, are dual branded with Serta and Beautyrest logos.
Enhanced Comfort: Naturepedic’s New Pressure-Relieving Topper Options
“At Naturepedic, we’re committed to providing healthier, more comfortable sleep solutions that allow customers to tailor their sleep experience,” said JC Gebura, category sales manager for Naturepedic. “This year, we’re expanding options even further with the pressure-point-relieving Box-Stitched latex topper and ultra-fluffy Featherbed topper, delivering more ways to achieve personalized comfort with ethically sourced materials.” The Chagrin Falls, Ohio-based manufacturer’s Box-Stitched latex topper retails for $599 and the Featherbed topper retails for $899.
Heritage Refined: BIA’s Enhanced Eastman House Luxe Collection
Bedding Industries of America took a step up with its Eastman House Heritage Luxe collection. With copper-infused memory foam and a coil-on-coil construction, the 14-inch luxe addition to the line combines modern technology with an old school look and comes in three feels. The cover has been updated to a classic white, featuring a mix of breathable linen and polyethylene fibers. “The Heritage collection has been popular for BIA since its launch but as consumers are gravitating more toward luxury products, we felt it was the right time to offer a higher-end version,” said Phil Carlitz, chief operating officer of the North Brunswick, New Jersey-based producer. “Providing retailers with collections that have a range in price while still offering the same high-quality design is of the utmost importance to us.” Suggested retail is $2,999.
Luxury Collaborations: Carpenter Co. and La-Z-Boy Launch Premium Sleep Accessories
Between its 75th anniversary and new pillow and mattress topper collaboration with La-Z-Boy, the Richmond, Virginia-based Carpenter Co. showroom was buzzing. The three collections in the collaboration — Aspen, Vail and Everest — include pillows ranging in price from $30 to $150 and toppers retailing for $230 to $470. The opening price point, Vail, includes a memory foam mattress topper and performance memory foam pillows with a foam-core design. Cool-to-the-touch Aspen features phase-change material covers and synthetic down fiber, while the hybrid Aspen topper includes memory and Serene foams. Everest, the luxury installment, offers a three-zone mattress topper and multiple-layer pillows inside a 500-thread-count Tencel lyocell woven jacquard cover.
Adjustable Innovation: Customatic Technologies’ New Hi-Lo Positioning System
Natick, Massachusetts-based Customatic Technologies debuted its Hi-Lo accessory. Placed beneath an adjustable base, Hi-Lo can raise a bed 14 inches and tilt 10 degrees forward to combat health issues such as acid reflux or 10 degrees backward to improve circulation. Chief Commercial Officer Bill Bush said the demo is helpful for RSAs for a more robust in-store experience. “It draws attention to itself,” he said. “It creates a more enthusiastic conversation.” Suggested price is $999.
Anniversary Showcase: Paramount Sleep’s Milestone Collection and New Lines
To mark its milestone year in business, Norfolk, Virginia-based Paramount Sleep Co. released the Paramount 90th Anniversary Special Edition ($1,699-$1,799) constructed with silk, wool, cashmere and 100% pure cotton. It also previewed the eight-model HD Super Duty line in Classic ($1,299-$2,199) and Signature series ($1,999-$2,999) with high-density, foam-encased springs and gel memory foam, along with the Hypnos Whole Sleep Wool series. The collection is made with wool, Global Organic Latex Standards-certified latex, horsetail and recycled pocketed spring support ($7,000-$12,000). Also on display was Sleepsmith by A.H. Beard. Underneath the striking royal blue viscose fabric cover are layers of lambswool, coconut pads, New Zealand wools, cotton-wool upholstery, horsetail and GOLS-certified latex.
Refreshed Emotions: Blu Sleep’s New Latex and Memory Foam Collection
Blu Sleep Products refreshed its Emotions collection with four new models covered in cooling Tencel stretch fabric: The 12-inch Allegro ($1,799) and 13-inch Paradiso ($1,999), each with one transition and two comfort layers; the 12-inch Amore ($3,499) with two Talalay latex layers; and the 12-inch Sereno ($3,499) with layers of Talalay latex and aloe foam. The Pompano Beach, Florida-based specialty sleep manufacturer also introduced two new breathable, temperature-regulating memory foam pillows, the Dream and the coconut-infused Escape ($99 each).
Simplified Selection: Helix Sleep’s Reorganized Hybrid Mattress Lineup
Helix Sleep, a division of Phoenix-based 3Z Brands, streamlined its hybrid mattress lineup to three collections — the 11 ½-inch Core ($1,099), the 13 ½-inch Luxe ($1,899), and the 16-inch Elite ($2,999) — available in a choice of soft, medium or firm, all color-coded for easy selection. Each model also incorporates a top layer of furniture-grade quilt foam, gel memory foam and foam infused with graphite, copper and titanium for improved durability and heat management.
Bahama Expansion: Therapedic’s New Split-Heads and Compressed Bed Lineup
Princeton, New Jersey-based Therapedic International introduced the new Cascade split-head ($2,299) to its TheraLuxe HD collection and the Endurance split-head ($2,299) to its Agility collection. The expanded Tommy Bahama Ultimate collection features a premium hand-tufted model ($2,499) with patented iFlex hybrid quilting, 100% Global Organic Textile Standard organic wool, more than 2,000 mini coils and a 1,016 individually wrapped coil perimeter. The new Tommy Bahama compressed bed lineup ($999-$1,499) includes a Repreve cover, memory foam, more than 1,500 miniature coils and a high-density core. “Consumers have spoken,” said President and CEO Gerry Borreggine. “They like the ease of purchasing, receiving and owning the (Tommy Bahama line) as a bed-in a-box component.”
Italian Craftsmanship: Magniflex Expands with Adjustable Bases and US-Made Mattresses
Magniflex returned to market with an enhanced pillow collection of Memoform foam with viscose covers (in small to extra-large heights, $129-$200) and a PillowFit measurement tool for ideal sizing. The Prato, Italy-based company unveiled its first adjustable bases — the Firenze, the midtier Milano and the high-end Venezia with Bluetooth ($1,199-$2,399). Magniflex also replaced its Classico 9 lineup with the Essential mattress collection, manufactured in its new U.S. production facility and featuring Italian-made viscose and polyester covers.
Enhanced Value: Mlily USA’s Updated Mattress Collections with Key Upgrades
Mlily USA debuted four revamped mattress collections. “We’ve taken the best-selling fills and features from our previous lines and consolidated them into four models,” said Derek Leishman, national sales director for the Knoxville, Tennessee-based manufacturer. WellFlex ($1,999) features a U.S. Department of Agriculture-certified BioBreeze memory foam core and a recycled fabric cover. WellFlex Ice ($2,499) offers a cooling cover, gel-infused and AeroFusion memory foams and ActiveTemp phase-change material. The ChiroPro hybrid ($2,699), developed with the International Chiropractors Association, combines temperature-regulating foams and three-zone spinal support. The Midnight hybrid ($2,999) includes layers of AeroFusion, AdaptiFoam and copper-infused memory foam, while Midnight Ice ($3,499) incorporates ActiveTemp PCM and a cooling cover.
Grounding Innovation: DreamFit’s Entry into Mattresses with Graphene Technology
It was a new market and a new look for DreamFit. The Cullman, Alabama-based company unveiled a refreshed showroom and packaging for its top-of-bed products. DreamFit also made its first foray into mattresses with the debut of its Grounding sleep system. The three-bed collection features patented graphene technology, which, according to the company, is designed to remove static tension from the body and reduce inflammation. Offered in tight-top firm, medium euro-top and soft euro-top, all contain individually wrapped coils and copper-infused memory foam. Retail prices range from $1,499 to $1,999. Also part of the Grounding Sleep System are the Grounding mattress protector and Graphene Technology sheet sets, expected to retail for $200 and $300.
Expanded Comfort: Cariloha’s New Pillow Offerings with Natural Materials
Inside its new showroom, Sandy, Utah-based Cariloha revealed expanded pillow offerings, including ethically sourced down with a bamboo quilted cover ($179), a Resort Pillow filled with kapok and latex in a bamboo-viscose cover ($119), and a dual-chamber Retreat pillow with kapok and latex on one side and charcoal memory foam on the other. “It’s awesome because it gives you more of a structure on one side and on the other, you can customize the amount of fill,” said Dustin Tate, executive vice president at Cariloha.
Design-Driven Sleep: Kingsdown’s New Collections and Innovative Coil Technology
The Kingsdown showroom was a hive of activity. Three beds from the Vintage Couture collection, featuring boiled wool trim in green, rust and white, anchored the front window display. Inside, its new SleepLab experience showcased various aspects of the company, including the fashionable inspiration behind its products and its new Katch the Wave coil. The coil system contours to the body with stacked, multigauge coils. In the next room, an updated Passions collection — Kingsdown’s entry-level luxury brand — featured new paisley covers and borders ($1,599-$2,299). The floral Prime collection, inspired by a pocket square owned by Kingsdown Chair Mike James, added 14 new models ranging from $599 to $1,099.
Tailored Comfort: Spring Air’s Revamped Back Supporter Line and Wellness-Focused Base
The Back Supporter line, which has been a constant in Spring Air International’s mattress offerings, got a glow up and a new logo. Ranging from $699 to $1,899, the 16-bed series features cooling and gel memory foams, combined with zoned encased coils and a Back Supporter spring unit. All are topped with a dark cooling cover and tagged with the new logo of a reclining person and the phrase “That Just Right Feeling.” In the front of the showroom, the Woburn, Massachusetts-based licensing group showcased a new adjustable base. With a rocking motion and simultaneous massage, the $3,299 base has been shown to increase oxytocin and lower cortisol in clinical tests, the company said. Spring Air also displayed the handcrafted and hand-tufted Chattam and Wells Fleur-de-Lis collection ($1,999-$2,399).
Pressure-Free Comfort: Kuka Home’s Innovative CloudPod and Butterfly Mattress Collections
Kuka Home launched two new mattress lines demonstrating the Hangzhou, China-based upholstery manufacturer’s “purpose-driven innovation.” The CloudPod collection ($599-$999) absorbs and disperses pressure via a proprietary layer combining polyurethane and memory foam strategically placed based on results from pressure-mapping testing. The Butterfly collection ($799-$1,499) incorporates a geometric gel grid that provides contoured pressure relief, improves airflow and prevents sinking into the memory foam by “floating like a butterfly” atop the mattress.
Immersive Sleep: Symphony Sleep’s Sonic Massage and Sound System
Symphony Sleep’s ES700 SonicSleep System has sonic massage capabilities that offer health benefits supported by medical research and loudspeaker entertainment, creating an immersive experience for movies, music or video games. “It gets people talking less about price and more about technology, and once they get that immersive feeling, it’s kind of game changing,” said John Schulte, CEO of Innovative Sleep Technology, the St. Peters, Missouri-based parent company of Symphony Sleep. An integrated mobile app also offers colored noise to lull users to sleep. The suggested retail price is $2,599, or $2,999, with the company’s Elevation kit.
Performance Sleep: Molecule’s New Engage Mattress Line for Active Individuals
Radnor, Pennsylvania-based sleep tech brand Molecule christened its newly expanded showroom with the launch of its six-bed Engage mattress line — three foam ($599-$999) and three hybrid options ($799-$1,199) — designed for improved pressure relief and sleep quality. “Our consumer sees sleep as an active part of their regimen. So, we dug into that insight, to the relatability and the physicalness of that,” said FXI Chief Product Officer Laura Brewick. The Engage collection features high-density SculpTec adaptive memory foam for pressure relief, LiftCore technology for uplifting support and phase-change material for temperature regulation. The new line also incorporates 360-degree edge support; a removable, washable cover on select models; and an airflow layer that enhances breathability.
Next-Gen Sleep: Bedgear’s Latest Innovations in Hybrid Bedding
As part of its “The Future of Sleep is Now” theme, Farmingdale, New York-based Bedgear introduced additions to its hybrid pillow, performance sheet, mattress protector and modular hybrid mattress lines. The M3 Night Ice adds four firmness choices and three cooling layers to the original two-sided M3 performance mattress. The M5 incorporates a React comfort layer, Air-X mesh, air vents and a Ver-Tex cooling cover, while the M5 Night Ice adds three cooling layers to the M5.
Core Comfort: GhostBed’s 2025 Lineup with Enhanced Support and Cooling
“Everything got revamped from our previous line,” said Rich Bernstein, vice president of marketing for Plantation, Florida-based GhostBed. “This is all new for 2025.” GhostBed’s new lineup features three tiers with five mattress choices. The Premium tier features Pro-Core Elite gel memory foam that provides 33% more targeted support in critical areas, in quilted hybrid ($1,599) and smooth-top foam ($1,399) options. The Supreme tier offers Pro-Core adaptive HD polyfoam in quilted hybrid ($1,199) and smooth-top foam ($999) models, and the Essentials entry-level tier ($699) is an 11-inch gel memory foam mattress. All three tiers incorporate covers with increasing levels of coolness, while the Premium and Supreme upgrades include patented aeration technology that enhances airflow.
Cool Comfort: Malouf’s Relaunched Ice Chill Pillow and Domestic Manufacturing Shift
Malouf continued to send out cool vibes with its relaunched Ice Chill pillow ($135). Created from many of the same technologies as its Ice Cloud mattress line, it comes in three lofts and features shredded memory foam on one side and solid memory foam on the other. Just before the market, the Logan, Utah-based producer announced it moved all mattress manufacturing to the United States and is in the process of moving other products to domestic manufacturing.
Diamond Refined: New Collections and Retailer Feedback Drive Innovation
Rancho Dominguez, California-based Diamond Mattress unveiled three new line extensions: the nine-model Black Diamond collection ($1,999-$2,899) featuring temperature-reducing Diamond Ice Flex mineral technology; the Ethos Avani hybrid ($2,699), a new addition to Diamond’s premium natural latex Ethos collection; and the revamped Dreamstage 2.0 ($799-$1,799), which enhances pressure relief and spinal alignment. Diamond also invited retailers to its concept showroom to provide feedback on its first HD collection, refinements to its Generations 2.0 and Technogel mattress lines and the eco-friendly Ethos collection. “We love getting retailer feedback,” said Diamond Mattress CEO Shaun Pennington. “We go to the lab and design it, bring it (to market), get feedback, tweak it, then bring it back until it’s right.”
Rize Reimagined: New Foam and Hybrid Mattresses with Enhanced Features
Rize Home’s new line combines foam and hybrid mattresses, including queen and king split-head options, priced from $849 to $1,699. The RZ Flex hybrid mattress line is available in three dual-hybrid options, and the RZ Cool memory foam line comes in three two-sided options. Both step up with a range of comfort features, including cooling gel memory foam, comfort transition and base foam layers, TetraFlex coils for targeted support and two levels of Graphice graphite-infused memory foam. “We’re also looking at features like sound or underbed lighting that provide the retailer with an opportunity to get an upcharge,” said Michael Chambers, chief customer officer for the Cleveland-based sleep solutions manufacturer.
Timeless Craft: Shifman’s Heritage Collections Blend Tradition and Luxury
Newark, New Jersey-based Shifman Mattress Co. turned to the past for its 1893 and Timeless collections, paying homage to its 131-year history. For the 1893 collection, Andi Jones, Shifman’s director of product development and training, researched slang from the period to name the three models, landing on Afternoonified (a refined and leisurely lifestyle), Champagne Weather (rainy days) and Bodaciousness (bold or audacious). The beds’ sumptuous materials include natural cotton, wool and more than 3,000 individually wrapped coils. The 10-model Shifman Timeless collection pays homage to timeless moments in one’s life with names like Mountain Air, Sunday Morning In and First Kiss ($2,000-$7,999). “The names of the beds evoke emotion,” Jones said. “We don’t make purchasing decisions based on logic. We make them based on emotion.”
Artisan Sleep: Boyd Sleep’s New US-Made Luxury Mattress Collection
St. Louis-based Boyd Sleep launched several new products from its U.S. manufacturing facility, which opened in 2024. “These mattresses, which used to come from Asia and Northern Europe, are now all coming out of Houston,” said Kristine Mattina, vice president of sales and marketing. The new Artisan luxury sleep mattress collection ($1,299–$1,799) features breathable cooling yarns, comfort foams in a variety of firmness levels and zoned pocketed coils with edge support. Boyd also introduced two remote-controlled bases: the EZ Flex head-up adjustable base with three customizable positions; and an EZ Flex base with an incline kit for full-body tilt, zero-gravity incline and zero-clearance features. All three products are available for shipping via UPS and FedEx.
Watch our wrap up videos from the 2025 winter Las Vegas market.
