Southerland, a wholesale mattress and adjustable base manufacturer that’s part of Phoenix-based 3Z Brands, unveiled the rebrand of its American Adjustables line with a new look and an updated product assortment built to meet modern market demand.
According to a news release, the launch is headlined by American Adjustables’ first-ever platform-friendly InMotion Series bases, which ship in a compact box and feature a slim, 3.5-inch profile with fast, quiet and strong adjustments up to 800 pounds. Also new is the HD InMotion Series, engineered for today’s heavier mattresses and loads, with the ability to handle up to 1,000 pounds.
“This rebrand is about delivering more value to our partners through better branding, better positioning and better product availability,” said Bryan Smith, president of Southerland. “With American Adjustables, we’re offering a domestic assortment that’s dependable, easy to sell and flexible enough to meet the diverse needs of today’s retailers. Whether they’re looking for an affordable entry point, a compact solution for modern bed platforms, or a heavy-duty option for high-end mattresses, the American Adjustables lineup delivers. We’re proud to bring this refreshed brand to the adjustables market and continue raising the bar on what retailers should expect from their adjustable base partner.”
