Kuka Sleep, a division of Hangzhou, China-based Kuka Home, appointed Jefre Ramos vice president of marketing for the Kuka Sleep division.
According to a news release, Jefre has more than 15 years of marketing experience across a variety of industries, most notably serving as director of marketing at Sinomax USA for seven years. In his new role, Ramos will report directly to Tony Cantrell, president of national retail and sleep divisions, focusing exclusively on advancing strategic sleep initiatives across Kuka Sleep’s North American customer base.
“Jefre is deeply connected within the sleep industry and brings a great deal of knowledge and expertise to our team,” Cantrell said. “He is a smart, accomplished, and creative marketing executive who will play an important role in shaping the new path forward for our Kuka Sleep division.”
Ramos is recognized for his ability to craft compelling brand narratives and foster meaningful connections with both consumers and partners. His strategic vision, creative leadership, and deep expertise in the sleep industry position him as a key driver of Kuka Sleep’s next phase of growth, company officials said.
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