Simmons Bedding Co. is employing Microsoft’s Quick Response Tag technology to launch a smart phone application for mattress shoppers. The goal is to provide consumers with a more robust, interactive shopping experience, the Atlanta–based mattress maker said.
Scanning a particular bed’s color–coded tag with a smart phone will yield a 3–D illustration of the mattress’ construction and the opportunity to view a video that features the brand’s signature bowling ball demonstration. The first tags are located on point–of–purchase materials for the Beautyrest brand. Twitter and Facebook buttons enable the shopper to share the content with friends.
“More than 20% of cell phone users have a smart phone and that number is growing,” said Tim
Oakhill, Simmons executive vice president of marketing. “Anyone who can take a picture with a phone can use a QR tag. It’s an exciting technology that will help change the retail landscape of the mattress industry by enhancing our communications with consumers as they shop.”
The free download is available at http://gettag.mobi and at Apple’s iPhone App Store, www.apple.com/iphone/apps–for–iphone.
