Mattress manufacturing and retailing veteran Bob Muenkel has joined Hoffman Estates, Ill.–based Serta International as director of sales development.
Before joining Serta, he was director of mattresses for Furniture First, a purchasing cooperative of U.S. furniture retailers with headquarters in Harrisburg, Pa. Prior to that, he was a key account manager with Sealy. He also spent more than a decade with sleep specialty chain Sleepy’s, eventually becoming vice president of sales.
“This newly created position will focus on sales training nationally for Serta,” said Bill Hartman, Furniture First president. “Bob has been a strong advocate for our membership and has worked hard to produce results for all our supplier partners. I know Bob is excited about this opportunity and we wish him well in his career.”
Furniture First is currently seeking a director of mattresses to replace Muenkel.
