FXI names Adams CMO for innovation push

As part of an effort to increase its research and development efforts to create more customized solutions for customers, foam supplier FXI has promoted Diane Adams to chief marketing officer, a newly created position.

Adams joined the Media, Pa.-based company a year ago as senior vice president of consumer products. In her new role, she oversees customer marketing for all of FXI’s divisions.

“Through the use of insightful research and the development of dynamic marketing tools over the past year, we have shown our customers that they can significantly expand their sales and profitability by partnering with FXI,” said John Cowles, FXI president and chief executive officer. “With Diane leading the way, our company will continue to make significant investments in marketing and R&D to present our business partners with more innovative solutions to improve their own performance.”

Of her role at FXI, Adams said, “It has been a very exciting and fulfilling year for me at FXI. We have made important strides in developing innovative solutions and we want to continue to expand our partnerships. By leveraging our insights and breakthrough technologies across all channels, we can help our customers sell more product and increase profits.”