On display at Serta’s High Point showroom April 20-25, was the iComfort Directions collection with multiple gel and cooling technologies. The group was introduced in January and is rolling out to retailers now. Retail prices in queen are $1,999 to $2,999.
Consumers can choose among new iComfort-branded accessories–sheets, pillows, protectors and travel pillow–which retail from $99 to $199.
