In the fall, singer and songwriter Jewel autographed copies of her CD “Lullaby” at an event hosted by the consumer products division of Carpenter Co. and retailer JCPenney at the department store’s new New York location.
The Oct. 14 event was part of Richmond, Va.–based Carpenter’s year–long consumer education and marketing campaign, “Sleep Better. Dream Bigger.” The company has said that the goal of the campaign was to “help Americans realize the connection between getting better sleep and achieving their hopes and dreams.”
Carpenter has teamed up with Jewel over the course of its campaign and hosted a month–long series of events in the singer’s hometown of Stephenville, Texas, last summer.
