Veteran Mattress Marketer Marsh Joins Soft-Tex

Veteran Mattress Marketer Marsh Joins Soft-Tex

Soft-Tex International has added industry veteran Chris Marsh as chief marketing officer, a new position for the company. The Waterford, New York-based sleep products maker has reorganized its marketing department under him. Most recently, Marsh was co-founder and chief executive officer of online brand Yogabed. His background in mattress retailing and manufacturing includes executive management […]

Longtime pillow supplier Soft-Tex raises profile

Longtime pillow supplier Soft-Tex raises profile

BY GARY JAMES New products, lines and partnerships increase its visibility as a key player in sleep products While Soft-Tex International has been a major supplier of pillows and other sleep products to big retail chains such as Bed Bath & Beyond and Macy’s for years, the 32-year-old company has kept a relatively low profile […]

Soft-Tex invests in digital marketing to assist retailers

Soft-Tex International, a maker of specialty sleep bedding and accessories, has enhanced its digital marketing tool set and formed a digital marketing team—all to better serve its retailers. The Waterford, New York-based company now deploys Salsify, a platform for product information and digital asset management, as well as Upfluence, which is described as an influencer […]

Las Vegas Market is a mellow show with maximally cool products

Las Vegas Market is a mellow show with maximally cool products

Bedding exhibitors engage buyers with aesthetics, boxed goods and lots of temperature talk BY BARBARA T. NELLES AND BETH ENGLISH Home furnishings buyer attendance at the Summer Las Vegas Market July 30-Aug. 3 was on a par with last summer’s show, according to officials at the World Market Center in Las Vegas, although to the editors of BedTimes, […]

Soft-Tex growth leads to new hires, recognition on list

A specialty sleep mattress and sleep accessories manufacturer, Soft-Tex International, based in Waterford, New York, has hired three new executives and made several other personnel changes. It also was named to the list of “50 Fastest Growing Companies of 2017” by the Albany Business Review in the basic bedding category, based on three-year revenue growth. Because […]

Soft-Tex recognized by retailers

Soft-Tex International, a specialty sleep and sleep accessories supplier headquartered in Waterford, New York, has received recognition from three retailers. A Therapedic-branded memory foam topper was named an expert pick for college and a wedding registry favorite at Bed Bath & Beyond; a SensorGel available only at Macy’s was named one of Bravo TV’s most […]

Soft-Tex First to Achieve New CertiPUR-US Certification

Soft-Tex First to Achieve New CertiPUR-US Certification

Soft-Tex International, a specialty sleep and sleep accessories manufacturer based in Waterford, New York, has become the first company to achieve new CertiPUR-US certification for molded foam products. Soft-Tex was among the companies invited to participate in a beta phase of the new certification process that launched in September. Until now, CertiPUR-US certification was available […]

Soft-Tex is first to earn CertiPUR-US for molded foam

NEWS RELEASE Soft-Tex International Becomes First Company to Earn New CertiPUR-US® Certification for Molded Foam Products New York, NY (September 29, 2016) – Soft-Tex International is the first company in the world to achieve the CertiPUR-US® program’s new certification for molded foam products. Until now, CertiPUR-US® certification has existed for slabstock flexible polyurethane foam, but […]

Soft-Tex names Jeff Chilton CEO

Soft-Tex International, the specialty sleep and sleep accessories manufacturer based in Waterford, New York, has promoted Jeff Chilton chief executive officer. Chilton replaces company co-founder Arthur Perry, who is retiring after 30 years but remains on the board of directors. Previously, Chilton was president of sales and marketing. “I am pleased with the board’s decision […]

Soft-Tex builds mattress team

Specialty sleep and sleep accessories manufacturer Soft-Tex International, with headquarters in Waterford, New York, has promoted Jeff Chilton from executive vice president to president of sales and marketing for the newly created mattress division. Concurrently, Soft-Tex added three new hires—Eric Linn was named vice president of marketing, Cathy Thorne joined the company as director of […]