From the new Serta Bed Collection by Bell’O, a powder-coated steel frame in a bronze finish with whimsical scrollwork
Bell’O International, a Morganville, N.J.-based supplier of audio/visual furniture and consumer electronics accessories, has inked a deal with Hoffman Estates, Ill.-based Serta to design and distribute a Serta-branded collection of decorative metal bed frames. The Serta Bed Collection by Bell’O targets retailers of consumer electronics and appliances that floor mattresses.
The beds assemble without tools and are available in king and queen sizes with retail prices ranging from $350 to $600.
“The Serta Bed Collection by Bell’O is a natural extension for the Serta brand and will allow retailers to offer consumers a quality, affordable bed to go with their mattresses,” said Howie Cooperstein, Bell’O International president. “Serta has a great reputation for bringing style and comfort to the home and we’re thrilled to be partnering with them to bring Bell’O’s ‘No Tools Assembly’ design to our co-branded metal beds.”
