News release written by Serta Simmons Bedding LLC and published, unedited, by BedTimes
SSB Bolsters Manufacturing and Broadens Advertising to Drive Retail Growth
February 13, 2017 04:05 PM Eastern Standard Time
ATLANTA–(BUSINESS WIRE)–Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, announced today that, in response to strong demand, the Company is making a $100+ million, multi-year investment to expand its manufacturing footprint and extend its advertising efforts.
“As the largest bedding manufacturer in the United States we are committed to meeting the needs of all of our retail partners and helping them grow their business”
SSB is expanding its capacity and will open four new, larger manufacturing facilities as part of its network of more than 30 plants in 2017. These new sites are strategically placed to support areas of greatest demand and will be located in Windsor Locks, Connecticut; Seattle, Washington; Houston, Texas; and Moreno Valley, California. While the physical plant structures are complete, the company is readying these facilities with state-of-the-art equipment and an experienced workforce to prepare for full production.
In addition to its Serta® and Beautyrest® national advertising campaigns, SSB also recently launched an innovative, cooperative marketing strategy known as the Advantage Marketing Program. This program offers SSB’s strong network of regional and independent retailers the opportunity to partner with the Company in an aggressive advertising effort where SSB matches their advertising investments on a dollar for dollar basis, to help drive awareness through SSB’s size and scale on a national level. The program builds on significant investments that SSB is making in product development for its two best-selling brands, offering retailers more depth and breadth across all facets of their marketing efforts.
“As the largest bedding manufacturer in the United States we are committed to meeting the needs of all of our retail partners and helping them grow their business,” said Michael Traub, SSB Chief Executive Officer. “Retailer response to our 2017 Serta and Beautyrest lines has been fantastic. We are excited to continue to invest in manufacturing in the United States, while also increasing consumer brand awareness to better support our retailers,” Traub added.
About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, Sertapedic®, Bellagio® at Home® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest® Sleeptracker® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world’s leading hotel groups and resort properties.