Lenzing Fibers, the Lenzing, Austria–based manufacturer of Lenzing Modal and Tencel fibers, has created a new branding Web page (http://branding.lenzing.com) for its customers. The online system is designed to make it easy for customers to request hangtags, stickers and labels for products containing at least 30% Lenzing fibers. Customers also can obtain product certifications and licenses.
The program is one element of an ongoing effort to protect Lenzing’s brand integrity and defend against cheap counterfeits, the company said.
In 2008, the company provided more than 200 million tags and adhesive labels, inspected 2,500 fabrics, issued 1,900 certification numbers and approved more than 85 product licenses.
Lenzing said it goes to great effort to offer its customers quality and to have inferior copied products removed from the marketplace.
