Leggett & Platt’s Bedding Group has created Sleep Geek, an online community for retail sales associates at www.sleep–geek.com.
The site is designed to provide an entertaining place for RSAs to socialize while learning how to improve their sales and become industry ambassadors, according to the Carthage, Mo.–based company. The site asks users to weigh in on important industry issues, as well as share best practices and experiences. It features games, contests, forums, polls and news.
“If we’re going to grow as an industry, it is absolutely essential that we come together and give RSAs a voice. We have so much to learn from each other,” said Mark Quinn, L&P segment vice president of marketing.
Mattress Firm, Mattress Giant, Sit ‘n Sleep and other retailers are participating in the Sleep Geek project, according to L&P.
