Natura World, a mattress and sleep accessories producer with headquarters in Cambridge, Ontario, is now incorporating its Natural Silver Technology into its mattresses. The addition of the anti–bacterial, anti–viral barrier to mattresses provides “naturally healthy protection” for consumers, the company said. In 2009, Natura World introduced the technology in mattress protectors and pillowcases.
“While our latex mattresses are naturally resistant to microbes, some mattresses are natural breeding grounds for microbes—and this is another level of protection our customers are telling us they want,” said Ralph Rossdeutscher, Natura World president and chief executive officer. “Wherever possible, we use what nature offers freely. And silver is the perfect blending of an age–old solution with modern technology.”
The Natural Silver Technology is colorless, odorless, hypoallergenic and nontoxic, according to the company. It’s also bacteriostatic, which means it eliminates microbes on contact and inhibits future growth.