Atlanta–based mattress major Simmons Bedding Co. is running an online trivia contest to coincide with the 85th anniversary of the Beautyrest brand. Each week during the summer, Simmons will randomly select one contest winner to be entered into a final drawing for a new Beautyrest mattress and top–of–bed ensemble. The manufacturer also is giving away free sheet sets. Consumers purchasing any Simmons mattress retailing for $997 and above will receive a redemption form for a set of 300–thread count, 100% cotton sheets.
“Our summer promotions offer consumers additional incentives for buying a new Beautyrest while reminding them that the brand has an 85–year tradition of providing superior sleep,” said Tim Oakhill, Simmons executive vice president of marketing.
