Using the new name PureCare, mattress and pillow protection producer Fabrictech International has rebranded, repackaged and created new point–of–purchase materials for its premium anti–bacterial silver lineup.
According to the Cedar Grove, N.J.–based company, these products kill bacteria on contact and provide protection against bedbugs, dust mites, allergens and moisture.
Key messaging revolves around making the bedroom “a healthier place to sleep and allowing consumers to ‘take back their bedroom’,” said Jeff Bergman, Fabrictech president and chief operating officer. “Our products not only guarantee the manufacturer’s warranty, they create the cleanest surface for the sleeper while not altering the comfort of the new mattress and pillow.”
In addition to the rebranding, Fabrictech said it is focusing on providing dealers with in–depth sales training for selling sleep accessories.