Mattress major Simmons Bedding Co. has appointed Tony Smith as president of U.S. sales and Simmons Canada. In the new role, Smith is responsible for all U.S. sales functions, as well as the Atlanta–based company’s Canadian business unit.
Smith reports to Simmons Chief Executive Officer Gary Fazio, the former Sealy executive and Mattress Firm chief, who took the helm at Simmons in July.
“We are fortunate to have someone with Tony’s experience and capabilities on board,” Fazio said. “Tony has an impressive track record and proven success across all facets of the organizations with which he has worked. I look forward to his many contributions as a member of the Simmons executive leadership team.”
Most recently, Smith was president and CEO of Fort Lauderdale, Fla.–based International Bedding Corp. Prior to that, Smith spent 22 years at Sealy, serving in various roles, including vice president of sales and regional vice president. He later was named chief operating officer of Sealy Canada.
“I am honored to join Simmons, a company with a rich heritage and ongoing commitment to innovation, quality and world–class service,” Smith said. “I look forward to working with the company’s highly motivated leadership team to advance strategies and grow market share in the U.S. and Canada.”