Retailing veteran Evan Saks has launched Create–A–Mattress, an e–commerce site that allows consumers to build a mattress to order. Shoppers can choose the size, comfort level and components, including latex, memory foam and traditional or wrapped–coil innersprings. The site, www.create–a–mattress.com, launched in June.
“We recognize that traditional mattress shopping often leaves consumers confused and frustrated,” said Saks, founder and chief executive officer of the Boston–based company. “By offering shoppers the opportunity to configure their beds—along with the information they need to make the right choices—we are making both the buying and sleeping experiences more comfortable.” Saks has more than 22 years of experience in the mattress industry and e–commerce and previously was vice president of marketing for 1800mattress.com.
According to the company, Create–A–Mattress is staffed by a team of professionals with decades of combined experience in mattress manufacturing, retail, e–commerce and customer service.
Mattresses are available in standard sizes (twin, full, queen, king), as well as in custom shapes and sizes. The beds are manufactured by a major mattress producer, but prices are 20% to 40% lower than comparable brands in major chain sleep stores, Saks said.
For customers who prefer a more traditional shopping experience, there are “prebuilt” mattress configurations. For instance, a Bad Back Package combines more supportive construction and components.
The site also sells bed frames, pillows, mattress pads and sheets. Fourteen–day, white–glove delivery is available throughout the continental United States.
