Mattress Firm buys Magowitz’s 26 Mattress Discounters stores

Houston–based bedding retailer Mattress Firm has acquired 26 Mattress Discounters stores in Virginia.

Mattress Firm purchased Maggie’s Enterprise Inc., which operates Mattress Discounters locations in the Virginia Beach and Hampton Roads marketplaces.

Since 1986, Maggie’s Enterprise has operated its mattress retail operations under the Mattress Discounters name as part of a long–term license agreement. That agreement remains in place, meaning the stores will continue to carry the Mattress Discounters name.

Roger Magowitz, Maggie’s Enterprise president, will join Mattress Firm as charitable adviser, a new role in the company. He will lead charitable and philanthropic efforts and continue to focus on the Seena Magowitz Foundation, which raises money and awareness to find a cure for pancreatic cancer.

“We are excited to bring Maggie’s well–established locations into the Mattress Firm network. This is a great opportunity to combine our scale with an experienced and proven leadership team to continue to grow the Mattress Discounters business,” said Steve Stagner, Mattress Firm chief executive officer. “Additionally, we are glad that Roger will have an ongoing role at Mattress Firm. He is an icon in the bedding and furniture industry and has done a phenomenal job building a successful business.”

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