Mattress Firm promotes Goodman, brings back Stork

Bedding retail chain Mattress Firm has promoted Jason Goodman to director of multichannel business development and welcomed back co–founder Paul Stork as manager of franchising.

Goodman will oversee the multichannel sales department, as well as maintain oversight and overall responsibility of the franchising department. His added focus includes expanding and growing new revenue channels.

Goodman has 14 years of experience in the furniture industry and has held several posts at Mattress Firm. Most recently, he served as manager of franchising and is credited with increasing the number of franchise locations from 52 to 78 in two years.

“Jason has been a key player in expanding the Mattress Firm brand and, as we continue our strategy for growth, his role in the niche markets of franchise and external revenue streams will prove to be instrumental in establishing Mattress Firm as the No. 1 specialty mattress retailer in the nation,” said Steve Stagner, chief executive officer of the company, which has headquarters in Houston.

Stork was one of three founders, along with Harry Roberts and Steve Fendrich, who started Mattress Firm in 1986. In his new role as manager of franchising, he will work closely with Goodman. He has day–to–day responsibility for assisting current franchise owners in the growth and development of their businesses and will pursue new franchise markets and implement best practices across the network.

“I am excited to be back and see how much Mattress Firm has grown since it started,” Stork said. “I am particularly excited to be part of the franchising department because it gives me a chance to reconnect with old friends and business partners and interact with all functions of the company.”

With Stork’s return, all three founders have rejoined the company. Roberts returned in January 2010 in a franchise development role and Fendrich returned as chief strategy officer in September 2010.

“We are thrilled to have all three founders of Mattress Firm back with us in roles that are centered on our growth,” Stagner said. “You can feel their passion for Mattress Firm when they enter a room and they have a tremendous amount of industry knowledge that will help propel future growth.”

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