Mattress major Serta, with headquarters in Hoffman Estates, Ill., launched an “i heart sleep” campaign to market its redesigned Perfect Sleeper brand, which was unveiled at the January Las Vegas Market. The bed was designed with input from the National Sleep Foundation.
A Serta news release about the campaign proclaims that “it’s time to start loving to sleep again.” Serta and the NSF are using social media to market the Perfect Sleeper and spark conversations about the importance of sleep and how mattress selection can help with common sleep concerns.
Serta added an “i heart sleep” section to its website, www.serta.com, which features content aimed at educating consumers about sleep health. A Facebook contest asked consumers to share what they love about sleep and gave them a chance to win a Serta Perfect Sleeper.
Mom blogger Melissa Mitchell (the “Sippy Cup Mom”) has been enlisted to sleep on a Perfect Sleeper mattress and share her experiences with readers of her blog at www.sippycupmom.com.
Other bloggers are invited to support the campaign by posting the “i heart sleep” badge on their Web pages. One of those bloggers will be chosen to receive a new mattress set.
