Wright of Thomasville, a provider of point–of–purchase materials and marketing services based in Thomasville, N.C., is offering Wright Assist, a concierge service to help customers outfit showrooms with POP at furniture markets.
Wright is debuting the service at the summer Las Vegas Market, aiding exhibitors from July 28 (four days before the show starts on Aug. 1) through Aug. 5 (when the market closes).
In addition to an on–site designer who can assist exhibitors with creative campaigns, Wright staffers can help exhibitors install signs and POP, as well as receive deliveries, provide extra pillows or shams and press or clean fabrics.
“Our clients go to market to put their best foot forward to their clients and we felt we needed to be there, at their side, to make sure they have the very best presentation they can,” said Greg Wright, president and chief executive officer.
