Group to honor Serta’s Sherman, retailer Seaman

City of Hope’s National Home Furnishings Industry chapter will honor two mattress and furniture industry leaders, Bob Sherman and Jeffrey Seaman, at its annual Spirit of Life benefit gala next year.

Sherman is chief executive officer and president of Serta, a mattress producer based in Hoffman Estates, Ill. Seaman is co–founder of retailer Rooms To Go in Seffner, Fla. City of Hope, based in Duarte, Calif., is a leading research, treatment and education center for cancer, diabetes and other life–threatening diseases.

Both men will receive the Spirit of Life award, City of Hope’s most prestigious honor, in recognition of their business and philanthropic accomplishments. The benefit gala will be April 22 in Greensboro, N.C., coinciding with the High Point furniture market.

In just over two decades, Sherman is credited with building Serta into the second largest bedding manufacturer in the United States with annual sales exceeding $800 million. Sherman is active in numerous charitable organizations and, most recently, was honored by A Silver Lining Foundation, an organization that ensures access to diagnosis and treatment for breast cancer patients.

Seaman and his father, Morton, founded Rooms To Go in 1991, introducing the concept of displaying and packaging furniture in complete room settings. Seaman supports numerous charities, particularly those that aid hospitals and ill children and those that fight racism and discrimination.

“Bob Sherman and Jeffrey Seaman have dedicated their professional and personal lives to helping others,” said Kevin O’Connor, chairman of the Spirit of Life gala and president and CEO of Samson Marketing. “It’s only fitting to honor these two leaders who have paved the way in the home furnishings industry with their tremendous support and commitment to our mission. Their influence gives us greater hope that cures can one day be found.”

To purchase tickets for the Spirit of Life event, contact Beth Stern at [email protected]. To register online or for more information, check www.cityofhope.org/nhfi.

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