Spring Air & Jamison sign licensing deal

Spring Air International and Jamison Bedding have inked a licensing agreement that allows Jamison to make and market Spring Air–branded products in Indiana, Kentucky and Ohio. Under the deal, Jamison will do business as Spring Air Midwest.

Jamison, based in Brentwood, Tenn., will produce Spring Air and flagship Back Supporter products from its 100,000–square–foot factory in Gallatin, Tenn.

“Jamison is a strong, well–respected bedding producer in its own right and, in terms of business values like innovation and quality, we are well aligned,” said Rick Robinson, president of Spring Air, which has headquarters in Boston.

Jamison will cover territory previously serviced by a plant in Columbus, Ohio, that closed last year. Spring Air factories in Boston and Toledo, Iowa, have been filling the gap since then.

To manage the Spring Air rollout, Jamison has expanded the responsibilities of territory manager Drew Bryson to include Indiana, plus northern Kentucky and, initially, Ohio. Jamison is seeking a sales representative to cover northern Ohio, said Ken Hinman, Jamison senior vice president of sales and marketing.

“This is an exciting venture between two long–standing mattress brands that value their heritage and take pride in both their people and products,” Hinman said. “The synergies that exist in this new arrangement will enable us to maximize our raw materials purchasing, leverage our delivery systems in new markets and increase factory productivity. We also see the strength of the Spring Air brand and its emphasis on smart marketing and meaningful innovation as major opportunities for us.”

Jamison will continue marketing its own mattress brands, including Arbor, Crest, Oceania and TLC, as well as the Hypnos line of licensed products. The company also is a major supplier to hotel chains Marriott and Best Western.

Spring Air has 14 manufacturing facilities in the United States and operates in 33 countries.

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