Catherine Arkema, a former design manager at mattress and accessories producer Natura World, has started Sketchbook Design, a studio based in Cambridge, Ontario. As creative director of the new company, Arkema provides branding and graphic design services to furniture manufacturers and retailers.
Arkema spent more than four years at Natura, where she was responsible for revamping the company’s brand image, website, marketing materials and showrooms.
Sketchbook Design (www.sketchbookdesign.ca) offers website, brochure and logo design; point–of–purchase materials creation; marketing services; and trade show support. It serves small businesses that don’t have an in–house marketing team and larger companies in need of additional support during periods of high demand, Arkema said.
