Reeves joins Springs Creative

Caroline Reeves has been named associate product manager, a newly created post at Springs Creative Products Group LLC, a textiles supplier based in Rock Hill, S.C. She reports to Scott Frisch, president of Springs Creative’s Specialty Products Group.

Prior to joining the company in August, Reeves served as an intern in both its retail and specialty groups. She holds a bachelor’s degree in apparel and textiles with a minor in marketing from Appalachian State University in Boone, N.C.

In the new post, Reeves handles a range of product management responsibilities for the SleepSkin and AirSkin mattress fabric lines, including merchandising, developing new products, managing supplier relations and overseeing customer service.

“The people that make up the Specialty Products Group of Springs Creative are a diverse group and each one of us wears several hats,” Frisch said. “What stood out about Caroline is that her background and education include both design and marketing. At the same time, her professional presence is something that will add greatly to our efforts to grow our business.”

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