Home furnishings brand Hotel Maison LLC has inked two licensing deals to round out the array of bedroom products available to retailers and direct to consumers via its website.
The company has entered into an agreement with sleep shop chain Sleepy’s, based in Hicksville, N.Y., to distribute a Hotel Maison line of mattresses manufactured by Trinity, N.C.-based mattress maker Sealy.
The beds will have “an individual coil system found in hospitality-grade bedding, but will be available at affordable prices for consumers,” according to a news release.
“Having the Sealy name behind these mattresses will ensure consumers are receiving the comfort, quality and luxury that is synonymous with the Sealy name,” said Kim Salmela, Hotel Maison president and creative director. “Plus, having instant access to the market through Sleepy’s national chain is a wonderful opportunity for Hotel Maison and will help us jump start this new bedroom offering.”
The mattress collection initially will be available through Sleepy’s and through Hotel Maison’s e-commerce site. The collection later will be made available to other retailers, the company said.
The second licensing arrangement is with New York-based home fashions supplier Divatex, which will produce Hotel Maison decorative bed linens and bath accessories. The complete accessories collection initially will be available through a variety of retailers, with a subcollection offered online.
