Jamison Bedding, a mattress maker based in Brentwood, Tenn., has converted nearly 3,000 square feet at its factory in Gallatin, Tenn., into showrooms for its full lineup of Jamison and Spring Air-branded products.
“Our newly introduced branding—‘We Make Sleep Different’—applies not just to the products we make, but to how we want to present ourselves and serve our customers moving forward,” said Ken Hinman, Jamison senior vice president of sales and marketing. “In keeping with that, we’re opening the doors of our company in new ways, which includes inviting retailers to our facilities to meet our staff and to see our new Jamison and Spring Air collections.”
The new showrooms enable the company to present as many as 32 Jamison and Spring Air models in an open, well-lighted retail-like environment. The presentations include full top-of-bed dressings, coordinated signage and other point-of-sale materials. Jamison became a Spring Air licensee last summer and began shipping Spring Air brands in November.
Jamison also intends to use the remodeled space for internal product meetings, sales training, consumer research projects and other company initiatives, Hinman said.
“We’re very excited about the expanded capabilities these showrooms afford us,” he said. “In 2012, we’ll be making many other meaningful changes in how we operate our business.”
