Pure LatexBLISS unveils ‘cool’ collections

Atlanta-based mattress brand Pure LatexBLISS is introducing three latex collections at the Las Vegas Market, which starts Jan. 30 at the World Market Center in Las Vegas.

The company’s new Climate Control ActiveFusion collection incorporates gel and phase-change material in both the Talalay latex core and the fibers of the fabric cover. The beds have suggested retail prices from $1,499 to $3,299 for a queen-size set.

“This collection is designed to appeal to a variety of consumer issues and needs,” said Kurt Ling, Pure LatexBLISS co-founder and chief executive officer. “ActiveFusion technology makes sleeping more comfortable for warm or cold sleepers, providing a happy medium for them and their sleeping partners.”

Two new collections the company is calling 3.0 Hybrids offer durability and comfort “at an attractive price.” The beds feature between 2 inches and 5 inches of natural Talalay latex with different recovery characteristics, along with high-density polyurethane support cores and heavyweight fabric covers.

The three models in the Fast Response 3.0 Hybrid group offer traditional Talalay latex comfort and support. They have suggested retails from $1,399 to $1,999.

Three beds in the Slow Response 3.0 Hybrid group incorporate the company’s new ActiveFusion Talalay latex. The gel-infused latex mimics the feel of memory foam and the gel-infused ticking adds extra cooling. They retail for $1,499 to $2,099.

“Retailers are looking for innovative new products that give gel entries a point of differentiation—and reason for existence,” Ling said. “Incorporating gel into the ticking places it closer to the sleeper’s body, optimizing the cooling and comfort benefits, which provides consumers with a good night’s sleep.”

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