Paramount Sleep and Cannon team up

Paramount Sleep, a mattress producer based in Norfolk, Va., has inked a licensing agreement with Cannon Sleep Products, a mattress manufacturer with headquarters and manufacturing facilities in Fresno, Calif.

Under the deal, Cannon is now licensed to make and distribute the Paramount stable of products in Arizona, California, Nevada and Oregon. Brand collections include Nature’s Spa, Heavy Duty (HD), Back Performance, Sleep for Success and Boutique Hotel, as well as A.H. Beard—the Australian luxury line that Paramount holds exclusive rights to in the United States.

Paramount signed a similar agreement in April 2011 with manufacturer and retailer Omaha Bedding Co. based in Omaha, Neb.

“In Cannon, we partnered with a family and a company with many shared values—integrity, hard work and a shared growth vision for the future,” said Jamie Diamonstein, Paramount president.

Like Paramount, Cannon Sleep Products is a third-generation, family-owned business.

“For more than 50 years my family has proudly manufactured the highest quality bedding,” said Rion Morgenstern, Cannon’s vice president. “The more we work with the Diamonstein family and see the perseverance and innovation that has become the hallmark of Paramount Sleep, the more excited we become about our new alliance.”

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