Licensing group Restonic Mattress Corp., with headquarters in Duluth, Ga., has established a long-term partnership with existing licensee Restonic India-Peps Industries Pvt. Ltd. in Coimbatore, India.
The 25-year agreement outlines the two companies’ cooperation in sharing information on best practices, product innovation and emerging technologies, and facilitates the development of sleep products specifically tailored to the Indian market.
Ron Passaglia, Restonic president and chief executive officer, traveled to India in February to finalize the deal.
“Our association with one of the world’s largest mattress companies, Restonic Corp., has helped us offer Indian customers innovative mattress constructions,” said K. Madhavan, Peps Industries managing director. “Sharing patented innovations, like the Marvelous Middle and HealthRest brands, has provided Indians with mattresses that offer extra support and prevent muscular compression. The association will help us develop sleep comfort products to meet international standards and cater to the ever-changing needs of consumers.”
Peps Industries is an innerspring mattress producer and distributor with four manufacturing plants. It also owns three Great Sleep Store retail outlets in the state of Kerala and has plans to expand its retail operation across India during the next several years.
“Peps’ vision for India creates the perfect long-term partner for Restonic because of their understanding and commitment to the marketplace,” Passaglia said. “The management team has excellent experience in the mattress industry, and we are happy to be a part of the team in India.”