Mattress giant Serta and cancer research center City of Hope in Duarte, Calif., have partnered for a fundraiser—Adopt-a-Sheep for the Fight Against Cancer. Through March, consumers are invited to “adopt” a limited edition No. 60 Counting Sheep plush toy. The adoption is tied to the purchase or rest-test of an iComfort Sleep System at a participating retailer. Consumers also can adopt sheep online at www.serta.com/adopt. Money raised will support City of Hope’s cancer research, treatment and education centers. Serta, based in Hoffman Estates, Ill., is donating a minimum of $1.50 for every sheep sold or distributed. The plushies have been collectibles since 2000, when Serta introduced the Counting Sheep as brand mascots.
March 2, 2012
Serta supports Fisher House
Hoffman Estates, Illinois-based mattress major Serta announced that in...
America’s Mattress joins cancer fundraiser
Portland, Ore.-based retailer America’s Mattress participated in the November...
Spring Time Bedding ‘bucket challenge’ supports ALS research
Teterboro, New Jersey-based mattress manufacturer Spring Time Bedding hopes...
Mattress Firm raises funds for pancreatic cancer research
Retailer Mattress Firm announced in November, National Pancreatic Cancer...