Protection supplier Caber Sure Fit has introduced DreamSerene mattress and pillow encasements, which guard against wear and tear, allergens and bedbugs. The Markham, Ontario-based company recently ended its distribution arrangement in Canada with Protect-A-Bed and has launched its own collection of mattress protection products.
Caber Sure Fit said it invested $1 million in the research and development of the new product line. Created with consumer input, the line features four product tiers—value, good, better and best.
“It has always been our goal to bring a mattress protection line to market that benefits both our vendor and consumer clientele,” said Bernard Weinstein, Caber Sure Fit president and chief executive officer. “This new DreamSerene line will give retailers the tools they need to enhance customer service and allow consumers to choose from a greater variety of products.”
DreamSerene is equipped with a combination of technologies designed to ward off overnight disturbances.
The Dream Seal Bed Bug Barrier Encasement stops bedbugs from entering and exiting the mattress and box spring and is 100% “bite proof,” the company said. Wet Block Technology is a “breathable” stain- and waterproof barrier. Allergy Shield guards against dust mites and allergens. The collection also provides antimicrobial protection, killing most bacteria found in beds. The products have a Class 1 medical device classification from the Medical Devices Bureau of the government organization Health Canada.
