Mark Dentale
Mattress protection supplier Caber Sure Fit, with headquarters in Markham, Ontario, has hired industry veteran Mark Dentale as vice president of U.S. sales.
Previously, Dentale was vice president of sales at Natura World. Prior to that, he led northeastern sales at the former Spring Air Co. From 1997 to 2002, he was divisional vice president at Simmons, overseeing sales and manufacturing in the eastern United States. Dentale began his mattress career in 1982 at Sealy, where he was promoted to regional sales manager.
“For the past 11 years we have forged close relationships with the leading retailers in Canada, helping them merchandise and deliver extraordinary ROI in the furniture protection category,” said Bernard Weinstein, Caber Sure Fit chief executive officer. “We are excited to have Mark lead our sales expansion efforts in the U.S. He’s a seasoned executive, a known top sales and management performer in the furniture and mattress industry with key experience in both retail and wholesale sectors. With his extensive industry insight and strong business relationships, he is the ideal person to help us expand into the U.S.”
Dentale has a Bachelor of Science in marketing and management from the State University of New York at Albany and is a resident of Long Island, N.Y.
