Hickory Springs adds international sales VP

Hickory Springs Mfg. Co., a mattress and furniture industry supplier headquartered in Hickory, N.C., has hired Richard Frank as vice president of international sales.

He is responsible for growing Hickory Springs’ business in international markets, as well as adding value to the customers and marketplaces the company already serves.

Frank has more than three decades of experience directing the international sales and marketing efforts of companies in the lighting, broadcast systems, packaging machinery, polymer materials and weighing systems segments. Prior to joining Hickory Springs, he was marketing director for Global Sales Vista LLC, a lighting company he founded. Before that, he spent five years as director of international sales for GE Lighting Solutions.

“Richard’s 36 years of experience in international sales and marketing will be extremely valuable in helping us develop new markets and revenue streams for Hickory Springs,” said Dwayne Welch, Hickory Springs executive vice president and chief sales and marketing officer. “Richard’s leadership will help us execute our global initiatives to expand the company’s footprint in key international markets where Hickory Springs’ components add significant value to the industry segments we serve.”

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