Protection supplier Caber Sure Fit is exhibiting at the summer Las Vegas Market in the Specialty Sleep Association space, C-1350 at the World Market Center. It will be the Markham, Ontario-based company’s first appearance at the show and is part of an expanded marketing effort in the United States.
The company is showcasing the launch of its new DreamSerene line of bedding during the market July 30-Aug. 3. The mattress and pillow protectors feature Allergy Shield and exclusive Wet Block Technology, a breathable stain-proof and waterproof barrier that guards against allergens, bedbugs and water damage. The DreamSerene total encasement has a patent-pending DreamSeal zipper, which prevents bedbugs from entering and exiting the mattress or box spring. The collection is merchandised using a step-up model with four grades—value, good, better and best—to meet a range of consumer needs. Suggested retail prices range from $59 to $199.
“This is an exciting time in our company’s history. Caber Sure Fit has become Canada’s leading brand for furniture protection products and we plan to replicate that success in the United States,” said Bernard Weinstein, Caber Sure Fit president and chief executive officer. “As we enter into a much more competitive market, our key strategic advantage is our innovation. The DreamSerene brand is the result of a $1 million investment in research and development to create a complete line of unique protection products.”
