Grupo Diveco, the largest mattress supplier in Central America and Comfort Solutions’ newest international licensee, made a local showing this spring of its new King Koil-branded products and point-of-sale materials.
Grupo Diveco is a major manufacturer supplying sleep shops, furniture stores and department stores, as well as the hospitality sector in Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. The 41-year-old company is privately owned by the Dimitrakis family, which also operates the sleep shop chain Sleep Gallery.
“This is very much a ‘win-win’ situation for both parties,” said Owen Shoemaker, Comfort Solutions senior vice president of product development and head of international business. “We’re very confident of Grupo Diveco’s ability to manufacture and market our products throughout Central America. At the same time, the company is looking forward to leveraging the worldwide awareness and reputation of the King Koil brand at retail and in hospitality markets across its expansive service region.”
Grupo Diveco operates a 250,000-square-foot production facility in Guatemala City and makes its own foam, springs and other bed components. The company also manufactures beds under its proprietary Olympia brand.
Comfort Solutions is the sixth largest bedding brand in the U.S. It has licensees serving more than 80 countries.
