Sleep with a Purpose aims to help homeless

Launched in June, philanthropic for-profit mattress producer Sleep with a Purpose is working to alleviate homelessness and support low-income housing initiatives by donating one mattress set to people in need for every bed it sells.

The Los Angeles-based company’s business model is based on the One for One program created by Santa Monica, Calif.-based Toms Shoes, which gives shoes to needy children around the world.

The self-described “social impact mattress company” contracts with mattress makers to build “high-quality mattresses with health and chiropractic benefits” that are sold on its website and by U.S. mattress retailers. Founder Josh Helland was inspired by his work with the L.A.-based charity A Good Night Sleep.

The company said it hopes to expand its distribution in Southern California, which has one of the highest homeless rates in the country.

“SWAP is making strides by providing high-quality bed and bedding products to those in need,” Helland said. “Having the support from mattress retailers across Southern California will increase our efforts significantly and give people the chance to live the independent life that they have dreamed about.”

Beds are donated to organizations that provide permanent supportive housing to people transitioning out of homelessness.