Mattress protection supplier Caber Sure Fit has hired Dan Wingold to the new post business development manager for North America. The position is part of the Markham, Ontario-based company’s expansion efforts. Caber Sure Fit produces decorative and protection products in partnership with Li & Fung Ltd., based in Hong Kong, and entered the U.S. market earlier this year.
Wingold is responsible for driving product awareness and developing new business opportunities across all distribution channels in the region. He reports to Mark Dentale, Caber Sure Fit vice president of U.S. sales.
Previously, Wingold was national sales and marketing manager at Bay Street Mfg., a Toronto-based manufacturer of mattress and pillow protectors. Prior to that, he held sales and marketing positions for a number of professional sports teams in North America.
“As we expand our business across North America, we need people who understand these markets and have an eye for seeking out new business opportunities,” said Bernard Weinstein, Caber Sure Fit’s chief executive officer. “Dan’s experience and knowledge working in both the Canadian and U.S. marketplaces make him the perfect addition to our team. We’re excited to welcome Dan to our company and look forward to him bringing his fresh approach and out-of-the-box thinking to Caber Sure Fit.”
Wingold is based in Charlotte, N.C.