Owen Shoemaker
Mattress licensing group Comfort Solutions has appointed Owen Shoemaker as senior vice president of the international King Koil licensing business.
In the newly created post, Shoemaker reports to Dave Roberts, president and chief operating officer of the Willowbrook, Ill.-based company.
In his new position, Shoemaker is responsible for driving a major initiative to increase marketing consistency and brand power across the extensive King Koil global licensing network.
“This new strategic initiative reflects the size, scope and rapid expansion in recent years of the King Koil brand overseas,” Roberts said. “It’s also aimed at increasing the marketing presence and uniformity of King Koil across the globe. At the same time, our objective is to help each international licensee expand its business and continue to be innovative in the context of its local market demands.”
Shoemaker will continue his involvement in product development and marketing at Comfort Solutions, Roberts added.
Shoemaker joined Comfort Solutions in 2009 as vice president of product development, following 18 years in the mattress industry, related industries and mattress retailing. He was promoted to senior vice president of product marketing and development in 2010.
“The growth of our King Koil business and brand overseas—coupled with the continued escalation in global, web-based consumer traffic—calls for us to provide mattress shoppers worldwide with the strongest possible perspective on our products, concepts and values,” Shoemaker said.
Comfort Solutions has 37 overseas licensees serving 80 countries.
