Hickory Springs Mfg. Co., a supplier of components to the furniture and mattress industries based in Hickory, N.C., has signed Godfrey, a business-to-business marketing communications agency in Lancaster, Pa., as its agency of record.
“As we continue to diversify into these new markets and market segments over the next five years, this partnership will enable us to meet our ambitious growth goals,” said Dwayne Welch, Hickory Springs executive vice president and chief sales and marketing officer. “Godfrey’s deep branding and communications experience made them the best partner to strengthen our success within our existing and new market segments.”
