Atlanta-based mattress maker Pure LatexBLISS has created “Learn and Earn,” an online training program for retail sales associates.
The series of short videos encourages RSAs to “live latex” and educates them on key messages and brand benefits.
Program participants collect points by completing a succession of quizzes on covered content. Points can be redeemed at the Pure LatexBLISS online awards mall. Bonus points are given to those who share what they’ve learned with others online.
“Our retail sales associates are the backbone of our company and we wanted to create a better way to train them,” said Kurt Ling, Pure LatexBLISS president. “We believe online videos are a great format for learning, and think giving iPads and iPods away are the donuts and coffee of this generation.”
During a six-month test phase of the program, participants redeemed program points for a range of high-end consumer goods, from Pure LatexBLISS mattresses to Tag Heuer watches.