Industry supplier Carpenter Co. has scored another YouTube hit with its “Spot the Differences” music video.
The entertaining, split-screen video was produced with YouTube stars Rhett & Link—the team behind the Richmond, Va.-based company’s “2 Guys 600 Pillows” viral video. Since launching Nov. 13, “Spot the Differences” has received 1.1 million views.
Named Ad of the Day by Adweek, “Spot the Differences” is part of Carpenter’s social media marketing efforts for its consumer products brand SleepBetter and the SleepBetter.org website.
The video features the original song “Sleep Tight” and documents the fun, fanciful happenings in the Higgenbottom household as the family falls asleep. It was shot twice with several dozen differences between takes. Both versions are displayed simultaneously and viewers are invited to spot the differences, then visit the SleepBetter website and enter a contest to win prizes.
“The video is one of the most creative projects we’ve produced in our multiyear effort to engage Americans in the subject of getting better sleep,” said Dan Schecter, Carpenter Co. senior vice president of consumer products. “The video entertains as it educates about the importance of sleep, and we’re seeing a huge wave of new fans and an uptick in website traffic, all looking for more content about the video.”
