Colonial execs get expanded roles

Jimmy Keever headshot

Jimmy Keever

Mattress industry display and branding specialist Colonial LLC has named two to new positions at the company. James (Jimmy) Keever Jr. is now chief operating officer and Wesley (Wes) Keever was named executive vice president of sales. The two are sons of company founder Jim Keever Sr.

Wes Keever has responsibility for all aspects of the company’s sales efforts, including managing the selling, design and client-service teams.

Jimmy Keever is responsible for overseeing all operational aspects of the business, domestically and abroad, including manufacturing, supply chain management, research and development, inventory control, logistics and finance.

Wes Keever headshot

Wes Keever

Each reports to Mark Hobson, Colonial president.

“Wes and Jimmy have been an integral part of Colonial’s growth and expansion in the marketplace for many years,” Hobson said. “They have each acquired tremendous knowledge and experience across all the operational functions of this unique and growing business. As the marketplace continues to evolve and the challenges facing our clients become ever more intense, these promotions will ensure we properly align our organization to maximize each executive’s foremost skills and talents.”

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